As demonstrated through our management of the heritage-infused, pedestrianfriendly Shanghai Xintiandi project, our projects have been committed to the preservation and revitalisation of cultural and historical landmarks, such as the Shikumen buildings that form part of Shanghai Xintiandi.
To support local artists and designers, we also offer physical spaces within our properties and online opportunities as well as hiring local creators for projects and organising events to showcase their work. In celebration of the 20th anniversary of Shanghai Xintiandi this year, we have also launched the CREATORS 100 programme to showcase Chinese creative talent.
Our properties’ history and cultural heritage offer a distinctive backdrop for global cultural exchange in China, and we have fostered partnerships with local and international cultural organisations for such exchange opportunities. For example, Shanghai Xintiandi has been hosting the Shanghai Fashion Week since 2011, promoting the exchange of ideas and styles among the local and international fashion community.